Watch Tower · Applied Intelligence for your Business · Farms and agribusinesses

Goals and KPIs for farms and agribusinesses, with the assumptions written down

The goal: Get the right work done in the right window, keep equipment ready for the season, and know the cost of each field.

We agree three to five goals with you, each with one KPI. Every KPI is written out: what it measures, the record it comes from, the period, where it stands today and the assumptions behind the number, plus the guardrails that mustn't get worse while you work on the goal.

Open the free demo A fictional company in your industry, opened in the Console. No card needed.

What you see

Home in the Watch Tower Console

An illustration of the Watch Tower Console's Home with sample data: the goal, three KPI cards with their trend and this week's review. — Your goal, the KPIs that show it and this week's review, on the first screen you open. An illustration with sample data. The demo opens a sample in your industry.

For owners and farm managers running crop and mixed operations

What it looks like for farms and agribusinesses

The KPIs, cards and questions below are examples of what we set up with you. The names and units are made up.

KPIs, with the assumption behind each

Cost per acreInput, fuel and labor costs per acre, per field.Assumption: Shared costs (shop, insurance) split by acreage.

Equipment ready for the seasonMachines serviced and checked before their season starts.Assumption: Service date taken from the shop record.

Worker training currentWorkers and handlers with current pesticide safety training.Assumption: Training counts for 12 months from the date on file.

Cards on the work tracker

Service the sprayer before the fall application windowShop lead · due Fri · Sprayer 2
Complete pesticide safety training for the two seasonal hiresFarm manager · due Mon · Crew: seasonal
Check bin 4 moisture and aerationGrain lead · due Wed · Bin 4

Records you already keep

Field and crop records
Equipment service records
Input purchase records (seed, fertilizer, chemicals)
Worker training records

Assets in the register

Fields and farm sites
Tractors, combines and sprayers
Storage bins and sheds
Crew members

Questions your team can ask Bifrost

Which fields cost the most per acre last season?
Which machines haven't been serviced since last harvest?
Whose pesticide safety training expires before spring?

Bifrost answers from the records in your own workspace and shows how each number was worked out.

How it runs

Goals and KPIs, step by step

Start from one goal or decision that matters this quarter.
Pick one KPI for it, from records you already keep.
Write down the definition, the period and every assumption behind the number, so anyone can check it.
Set the guardrails, then review the numbers with us every week.

The barriers this crosses

Intent: Why do I need AI at all? We start from the person's own goal, decision or task and show what changes for that goal, in their words.
Use: What exactly would I use it for? We name the specific uses by role and by industry: the decision, the calculation, the plan, the brief.

Rules and facts for farms and agribusinesses

What the records have to show

The 2022 Census of Agriculture counted 1,900,487 farms in the United States.Source: USDA NASS, 2022 Census of Agriculture
Under EPA's Worker Protection Standard, agricultural workers and pesticide handlers must receive pesticide safety training every year.Source: EPA, Agricultural Worker Protection Standard

A summary for planning work, not legal advice. Check the source for the full rule and any state requirements.

Start

See it on a sample company first

Founding 10

$2,000 for setup and the first 3 months of Watch Tower, then $250/month. Ten places. We set up your team, goals and KPIs, asset register, map and work tracker with you, then review it with you every week.

Hardware implementation is quoted separately. Start with the demo; you can order from inside it.Open the free demo

Questions

Common questions

Does this replace our farm management software?

No. It reads what you already keep, from spreadsheets or exports, and puts the season's goals, equipment and work in one place with a weekly review.

Why write the assumptions next to each number?

Because a KPI people can't check is a KPI people stop trusting. Each number in your Console shows the record it came from and the assumptions behind it, so a manager and a dispatcher or foreman read it the same way.

We don't have clean data. Can we still set KPIs?

Yes. We start from the records you have and write down what's missing as an assumption. As the records get better, the KPI gets better, and the review tracks that too.

What does Watch Tower cost for farms and agribusinesses?

Founding 10 covers setup and the first 3 months in one payment, then a monthly price; the numbers are on this page and on the pricing page inside the demo. Hardware implementation is quoted separately.

Goals and KPIs in other industries