Watch Tower · Applied Intelligence for your Business · Cattle ranches and feedlots

An asset register and map for cattle ranches and feedlots

The goal: Keep the herd healthy and gaining, keep animal-movement and feed records in order, and know the cost per head.

Your sites, vehicles, equipment and people go into one asset register (Vulcan), imported from the files you already keep, and onto one map of the United States (Talos). Every asset has an owner, and every card and KPI can point to the asset it's about.

Open the free demo A fictional company in your industry, opened in the Console. No card needed.

What you see

Talos map in the Watch Tower Console

An illustration of the Talos map: sample job sites, a site boundary and a storm cell on a dotted map of the United States. — Every site, vehicle and machine on one map of the United States, with your region up close. An illustration with sample data. The demo opens a sample in your industry.

For owners and managers of cow-calf, stocker and feedlot operations

What it looks like for cattle ranches and feedlots

The KPIs, cards and questions below are examples of what we set up with you. The names and units are made up.

KPIs, with the assumption behind each

Cost per head per dayFeed, health and yardage cost per animal per day, per lot.Assumption: Feed cost from delivered rations; yardage at your set daily rate.

Animals with official IDAnimals that need official identification for interstate movement and have it on record.Assumption: Counted from the tag record against the movement list.

Treatment records completeTreatments with product, dose, date and withdrawal date recorded.Assumption: A treatment missing any field counts as incomplete.

Cards on the work tracker

Tag the heifers moving out of state with official electronic ear tagsHerd manager · due Thu · Lot 14
File the VFD copy for the new medicated feed orderOffice manager · due Today · Feed order 0921
Fix the float valve at the north pasture tankRanch hand · due Tue · Water point N-2

Records you already keep

Herd and tag records
Treatment and Veterinary Feed Directive records
Feed and weight records
Pasture and pen lists

Assets in the register

Pastures, pens and yards
Herds and lots
Feed trucks and equipment
Water points

Questions your team can ask Bifrost

Which lots cost the most per head per day this month?
Which animals moving next week are missing official ID?
Which treatments are still inside their withdrawal period?

Bifrost answers from the records in your own workspace and shows how each number was worked out.

How it runs

Asset register and map, step by step

Send the list you already keep: a spreadsheet of sites, units and equipment is enough to start.
We import it into the register and show you what's there and what's missing.
Your sites and assets go on one map, with an owner for each one from your organization chart.
Cards in the work tracker and KPIs on the brief point to the assets they're about, so you can follow a problem to the asset behind it.

The barriers this crosses

Use: What exactly would I use it for? We name the specific uses by role and by industry: the decision, the calculation, the plan, the brief.
Capability: How do I use it, what do I install, and who do I call? We curate the tools, set them up, teach them in plain language and stay reachable.

Rules and facts for cattle ranches and feedlots

What the records have to show

Since 5 November 2024, official ear tags applied to cattle and bison covered by the animal disease traceability rule must be both visually and electronically readable.Source: USDA APHIS, Animal Disease Traceability
Records of Veterinary Feed Directive orders must be kept for two years by the veterinarian, the distributor and the client.Source: 21 CFR 558.6, Veterinary feed directive drugs

A summary for planning work, not legal advice. Check the source for the full rule and any state requirements.

Start

See it on a sample company first

Founding 10

$2,000 for setup and the first 3 months of Watch Tower, then $250/month. Ten places. We set up your team, goals and KPIs, asset register, map and work tracker with you, then review it with you every week.

Hardware implementation is quoted separately. Start with the demo; you can order from inside it.Open the free demo

Questions

Common questions

We keep everything in a notebook and a spreadsheet. Is that enough?

Yes. A spreadsheet of pastures, lots and tags is enough to start. We take it in during week 1 and give you a written list of what's there and what's missing.

Does the map show GPS positions from our trucks or machines?

Not yet. Positions on the map come from your records (addresses, yards, job sites and the locations you keep). Connected GPS tracking isn't released yet, and we'll say so plainly until it is.

What if our asset list is messy?

That's normal. We import what you have, then give you a written list of gaps, duplicates and assets with no owner, and fix it with you in week 3.

What does Watch Tower cost for cattle ranches and feedlots?

Founding 10 covers setup and the first 3 months in one payment, then a monthly price; the numbers are on this page and on the pricing page inside the demo. Hardware implementation is quoted separately.

Asset register and map in other industries