Watch Tower · Applied Intelligence for your Business · Cold-chain and reefer carriers

An asset register and map for cold-chain and reefer carriers

The goal: Deliver every temperature-controlled load at the agreed temperature, with the records to show it, and keep reefer units out of the shop.

Your sites, vehicles, equipment and people go into one asset register (Vulcan), imported from the files you already keep, and onto one map of the United States (Talos). Every asset has an owner, and every card and KPI can point to the asset it's about.

Open the free demo A fictional company in your industry, opened in the Console. No card needed.

What you see

Talos map in the Watch Tower Console

An illustration of the Talos map: sample job sites, a site boundary and a storm cell on a dotted map of the United States. — Every site, vehicle and machine on one map of the United States, with your region up close. An illustration with sample data. The demo opens a sample in your industry.

For owners and operations managers at refrigerated carriers

What it looks like for cold-chain and reefer carriers

The KPIs, cards and questions below are examples of what we set up with you. The names and units are made up.

KPIs, with the assumption behind each

Loads delivered in rangeLoads whose recorded temperature stayed within the shipper's range for the whole trip.Assumption: Read from unit downloads; a reading outside the range for under 15 minutes during a door opening is noted, not counted.

Pre-cool done before loadingLoads where the trailer reached the set point before loading began.Assumption: Taken from the pre-cool log time against the appointment time.

Reefer service on timeUnits serviced by their engine-hour interval.Assumption: Interval taken from the unit maker's schedule.

Cards on the work tracker

Pull the temperature download for the rejected load and send it to the shipperOperations lead · due Today · Reefer 31
Service the unit that alarmed twice this weekShop lead · due Thu · Reefer 18
Write down the pre-cool step for the new produce accountDispatcher · due Fri · Shipper: Valley Greens

Records you already keep

Reefer unit temperature downloads
Shipper temperature requirements and agreements
Pre-cool and wash-out logs
Reefer service records

Assets in the register

Reefer trailers and their units
Tractors
Wash-out and pre-cool locations
Shipper accounts

Questions your team can ask Bifrost

Which loads went out of range last month, and on which trailers?
Which reefer units are past their service interval?
How often did pre-cool finish after the loading appointment?

Bifrost answers from the records in your own workspace and shows how each number was worked out.

How it runs

Asset register and map, step by step

Send the list you already keep: a spreadsheet of sites, units and equipment is enough to start.
We import it into the register and show you what's there and what's missing.
Your sites and assets go on one map, with an owner for each one from your organization chart.
Cards in the work tracker and KPIs on the brief point to the assets they're about, so you can follow a problem to the asset behind it.

The barriers this crosses

Use: What exactly would I use it for? We name the specific uses by role and by industry: the decision, the calculation, the plan, the brief.
Capability: How do I use it, what do I install, and who do I call? We curate the tools, set them up, teach them in plain language and stay reachable.

Rules and facts for cold-chain and reefer carriers

What the records have to show

When a written contract makes the carrier responsible for sanitary conditions, the carrier must pre-cool each mechanically refrigerated cold storage compartment as specified by the shipper and, if the shipper or receiver asks, show that it kept the operating temperature the shipper specified during the trip.Source: 21 CFR 1.908(e), Sanitary Transportation of Human and Animal Food
A property-carrying driver may drive at most 11 hours, within a 14-hour window, after 10 consecutive hours off duty.Source: FMCSA, Summary of Hours of Service Regulations

A summary for planning work, not legal advice. Check the source for the full rule and any state requirements.

Start

See it on a sample company first

Founding 10

$2,000 for setup and the first 3 months of Watch Tower, then $250/month. Ten places. We set up your team, goals and KPIs, asset register, map and work tracker with you, then review it with you every week.

Hardware implementation is quoted separately. Start with the demo; you can order from inside it.Open the free demo

Questions

Common questions

Does Watch Tower read our reefer units directly?

Not today. It works from the temperature downloads and logs you already pull, and puts them next to your loads, units and goals.

Does the map show GPS positions from our trucks or machines?

Not yet. Positions on the map come from your records (addresses, yards, job sites and the locations you keep). Connected GPS tracking isn't released yet, and we'll say so plainly until it is.

What if our asset list is messy?

That's normal. We import what you have, then give you a written list of gaps, duplicates and assets with no owner, and fix it with you in week 3.

What does Watch Tower cost for cold-chain and reefer carriers?

Founding 10 covers setup and the first 3 months in one payment, then a monthly price; the numbers are on this page and on the pricing page inside the demo. Hardware implementation is quoted separately.

Asset register and map in other industries