Industries
Freight brokers
Asset register and map

Watch Tower · Applied Intelligence for your Business · Freight brokers

An asset register and map for freight brokers

The goal: Cover more loads with fewer fall-offs, keep carrier files in order and know which customers and lanes actually make money.

Your sites, vehicles, equipment and people go into one asset register (Vulcan), imported from the files you already keep, and onto one map of the United States (Talos). Every asset has an owner, and every card and KPI can point to the asset it's about.

Open the free demo A fictional company in your industry, opened in the Console. No card needed.

What you see

Talos map in the Watch Tower Console

An illustration of the Talos map: sample job sites, a site boundary and a storm cell on a dotted map of the United States. — Every site, vehicle and machine on one map of the United States, with your region up close. An illustration with sample data. The demo opens a sample in your industry.

For owners and operations leads at freight brokerages

What it looks like for freight brokers

The KPIs, cards and questions below are examples of what we set up with you. The names and units are made up.

KPIs, with the assumption behind each

Gross margin per loadCustomer rate minus carrier pay, averaged per load, per week.Assumption: Accessorials counted on both sides when billed; quick-pay fees left out.

Fall-off rateLoads a carrier dropped after confirming, as a share of covered loads.Assumption: A fall-off is logged when the load is re-covered by another carrier.

Carrier files completeActive carriers with a current insurance certificate and authority check on file.Assumption: Active means a load covered in the last 90 days.

Cards on the work tracker

Chase the expired insurance certificate before the next tenderCarrier rep · due Today · Carrier: Ridgeback Haulers
Re-price the Atlanta–Charlotte lane after two fall-offsAccount manager · due Thu · Customer: Peachtree Supply
Close the open damage claim from load 88213Claims lead · due Fri · Load 88213

Records you already keep

Load board and TMS exports
Carrier packets, insurance certificates and authority checks
Customer rate confirmations
Claims and fall-off logs

Assets in the register

Customer accounts and their lanes
Approved carriers
Offices and the people who cover each desk

Questions your team can ask Bifrost

Which lanes had the lowest margin per load last month?
Which carriers fell off more than once this quarter?
Which active carriers have insurance expiring in the next 30 days?

Bifrost answers from the records in your own workspace and shows how each number was worked out.

How it runs

Asset register and map, step by step

Send the list you already keep: a spreadsheet of sites, units and equipment is enough to start.
We import it into the register and show you what's there and what's missing.
Your sites and assets go on one map, with an owner for each one from your organization chart.
Cards in the work tracker and KPIs on the brief point to the assets they're about, so you can follow a problem to the asset behind it.

The barriers this crosses

Use: What exactly would I use it for? We name the specific uses by role and by industry: the decision, the calculation, the plan, the brief.
Capability: How do I use it, what do I install, and who do I call? We curate the tools, set them up, teach them in plain language and stay reachable.

Rules and facts for freight brokers

What the records have to show

A broker of property must keep a surety bond or trust fund of $75,000 on file with FMCSA (forms BMC-84 or BMC-85).Source: 49 CFR 387.307, Property broker surety bond or trust fund
Brokers must keep a record of each transaction for three years, and each party to the shipment may review that record.Source: 49 CFR 371.3, Records to be kept by brokers

A summary for planning work, not legal advice. Check the source for the full rule and any state requirements.

Start

See it on a sample company first

Founding 10

$2,000 for setup and the first 3 months of Watch Tower, then $250/month. Ten places. We set up your team, goals and KPIs, asset register, map and work tracker with you, then review it with you every week.

Hardware implementation is quoted separately. Start with the demo; you can order from inside it.Open the free demo

Questions

Common questions

Our team lives in the load board. Why add a Console?

The load board covers loads. The Console holds the goals behind them (margin, fall-offs, carrier compliance), the actions each desk owns and a weekly review, built from the same exports.

Does the map show GPS positions from our trucks or machines?

Not yet. Positions on the map come from your records (addresses, yards, job sites and the locations you keep). Connected GPS tracking isn't released yet, and we'll say so plainly until it is.

What if our asset list is messy?

That's normal. We import what you have, then give you a written list of gaps, duplicates and assets with no owner, and fix it with you in week 3.

What does Watch Tower cost for freight brokers?

Founding 10 covers setup and the first 3 months in one payment, then a monthly price; the numbers are on this page and on the pricing page inside the demo. Hardware implementation is quoted separately.

Asset register and map in other industries