Watch Tower · Applied Intelligence for your Business · Freight brokers

A work tracker for freight brokers

The goal: Cover more loads with fewer fall-offs, keep carrier files in order and know which customers and lanes actually make money.

Say what has to get done this week and the work tracker turns it into cards: one owner each, a due date, the truck, site or machine it touches, and the goal it moves. Your team moves the cards; the weekly review reads them.

Open the free demo A fictional company in your industry, opened in the Console. No card needed.

What you see

Work Tracker in the Watch Tower Console

An illustration of the Work Tracker with sample data: one request turned into cards in To do, In progress and Done, each with an owner and a date. — Tell it what you want done this week; you get cards with an owner, a date and a next step. An illustration with sample data. The demo opens a sample in your industry.

For owners and operations leads at freight brokerages

What it looks like for freight brokers

The KPIs, cards and questions below are examples of what we set up with you. The names and units are made up.

KPIs, with the assumption behind each

Gross margin per loadCustomer rate minus carrier pay, averaged per load, per week.Assumption: Accessorials counted on both sides when billed; quick-pay fees left out.

Fall-off rateLoads a carrier dropped after confirming, as a share of covered loads.Assumption: A fall-off is logged when the load is re-covered by another carrier.

Carrier files completeActive carriers with a current insurance certificate and authority check on file.Assumption: Active means a load covered in the last 90 days.

Cards on the work tracker

Chase the expired insurance certificate before the next tenderCarrier rep · due Today · Carrier: Ridgeback Haulers
Re-price the Atlanta–Charlotte lane after two fall-offsAccount manager · due Thu · Customer: Peachtree Supply
Close the open damage claim from load 88213Claims lead · due Fri · Load 88213

Records you already keep

Load board and TMS exports
Carrier packets, insurance certificates and authority checks
Customer rate confirmations
Claims and fall-off logs

Assets in the register

Customer accounts and their lanes
Approved carriers
Offices and the people who cover each desk

Questions your team can ask Bifrost

Which lanes had the lowest margin per load last month?
Which carriers fell off more than once this quarter?
Which active carriers have insurance expiring in the next 30 days?

Bifrost answers from the records in your own workspace and shows how each number was worked out.

How it runs

Work tracker, step by step

Tell us the goal that matters most this quarter, in your words.
We set up the board with you: your people, your assets and the recurring jobs you already run.
Each action becomes a card with one owner, a due date and the assets it touches.
Every week we review the board with you: what moved, what slipped and what's next.

The barriers this crosses

Use: What exactly would I use it for? We name the specific uses by role and by industry: the decision, the calculation, the plan, the brief.
Consistency: Will this still be useful next week? We design AI into the daily system: the Console, the toolkits and the career plan people come back to, with customer success that follows up.

Rules and facts for freight brokers

What the records have to show

A broker of property must keep a surety bond or trust fund of $75,000 on file with FMCSA (forms BMC-84 or BMC-85).Source: 49 CFR 387.307, Property broker surety bond or trust fund
Brokers must keep a record of each transaction for three years, and each party to the shipment may review that record.Source: 49 CFR 371.3, Records to be kept by brokers

A summary for planning work, not legal advice. Check the source for the full rule and any state requirements.

Start

See it on a sample company first

Founding 10

$2,000 for setup and the first 3 months of Watch Tower, then $250/month. Ten places. We set up your team, goals and KPIs, asset register, map and work tracker with you, then review it with you every week.

Hardware implementation is quoted separately. Start with the demo; you can order from inside it.Open the free demo

Questions

Common questions

Our team lives in the load board. Why add a Console?

The load board covers loads. The Console holds the goals behind them (margin, fall-offs, carrier compliance), the actions each desk owns and a weekly review, built from the same exports.

Is this another project-management app my crew has to learn?

No. The tracker holds only the actions behind the goals you set with us, each tied to a person and an asset you already have. We add your team, set up the first cards with you and review the board every week, so nobody has to build it alone.

Can cards come from what we already track in spreadsheets?

Yes. In week 1 we take in the spreadsheets or system exports you already keep and turn the recurring jobs in them into cards, with a written list of what was there and what was missing.

What does Watch Tower cost for freight brokers?

Founding 10 covers setup and the first 3 months in one payment, then a monthly price; the numbers are on this page and on the pricing page inside the demo. Hardware implementation is quoted separately.

Work tracker in other industries